Clipping mask

 

First step get a picture

next get a text

place the text under the picture 

press alt and move it to the line between picture and text to get a clipping mask then left click to get it

To make this effect make another layer then press ctrl + t to move it and drag the top to the bottom and it will flip the image then right click while with the transform tool and click the skew function and stretch the image

to make this effect get this gradient tool 

press this centre tool 

and then drag a line towards a place to make a contrast